What Can Video Do For You

“Videos are 53 times more likely than text pages to appear on the first page of search results.”

‘What does this mean? That a business that successfully captures and displays video testimonials is 50 times more likely than its’ competition of appearing in the top search results for its’ product or service. What this study is advising us is that if you want to be found by prospective customers you have 53 more chances of being seen if you incorporate video testimonials into your website and online marketing campaign.’


‘Senior executives are turning to video more frequently. Three-quarters (75%) of executives told Forbes they watch work-related videos on business websites at least once a week and more than half (52%) watch work related videos on Youtube at least weekly.’ Forbes

‘93% of marketers use video for online marketing, sales or communications so not only is video content preferred by viewers, but it’s also already popular among marketers with an overwhelming majority already using video content for a number of functions.’ Brainshark

Over the past few years, online video has become an increasingly vital part of the content marketing mix for a huge number of brands. A new study based on survey results from 350 marketing, agency and management professionals confirms that 73% of respondents believe that video positively impacts marketing results.’ ReelSEO

‘It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest;if not, consumers will simply move on. Video does this very well as recent studies have shown that 85% of companies are finding success with a video marketing strategy and if a picture paints 1,000 words then one minute of video is worth 1.8 million.’ Forrester

‘More than two-thirds of companies now use video in their content marketing strategies.’ The Guardian

‘Video is the next best thing to being there in person, and it’s proving itself to be a powerful and highly accessible weapon throughout the selling process. Using creative video to bring people into your story, then the analytics behind the scenes to uncover insights and drive action when they are most engaged with your brand is a very powerful concept.’ Huffington Post

‘With 80% of the world’s Internet traffic predicted to be made up of video content by 2019, there has never been more need for brands, marketers, and agencies to embrace video marketing as the most effective type of communication with their target audience. Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video can engage in a way that text never can.’ ReelSEO

Video has fast become the preferred content type for sharing information via social media. Whether it’s short form video and creative pieces for the more visual social channels, or video featuring professional content to enhance a brand or an individual’s presence on LinkedIn, video content is king when it comes to social media.’ Brainshark


2015 B2B Video Content Marketing Survey Highlights:

96% of B2B organizations are engaged in video content marketing

94% of respondents are involved in the decision-making process

73% say that video has positively impacted marketing results

41% plan to increase spending on video marketing in 2015

83% are using video content for website marketing

50% are using video content for email marketing

75% are optimizing video content for SEO