Customer Advocacy Agency

Happy customers are your best and cheapest sales staff

We believe that Customer Advocacy Marketing is by far the most effective form of customer engagement. With mainstream media losing it’s foothold as the trusted voice and individual influencers on the increase, customer advocacy marketing is also growing fast.

Trying to get your product in front of as many people as possible, using a variety of channels, is becoming old hat and can even damage the integrity of your brand.
Modern customers are becoming too savvy to be influenced by slick advertising, pop ups and clever re targeting campaigns. They may work for brand awareness but ultimately people go online to find out what other customers think before they buy.
When was the last time you booked a hotel without looking at trip advisor or checked out an amazon review or eBay feedback?
You may not realise it, but Customer Advocacy is everywhere.

•79% of consumers trust online reviews as much as personal recommendations

•85% of consumers say that they read online reviews for local businesses

•73% of consumers say positive customer reviews make them trust a business more

At Sprat we use our expert storytelling skills to create compelling videos, blogs and case studies that will benefit you, your advocates and the many potential customers looking to find the right product or service for them.

We work with great B2B companies who have fantastic products or services to sell. We then use our creativity and expertise to help genuinely happy customers share their positive experiences with the world, in the most compelling way.


We can help find your customer advocates and encourage them to participate fully in your programme.
We are also an Influitive service partner so we can build and manage your own influitive advocacy hub.


As expert storytellers we can create engaging videos, case studies and blogs to really bring your customer stories to life.


We can organise the right customers advocates to appear at trade shows, corporate events or anywhere else that adds value to your business.


We can work with you to devise innovative ways to engage with potential customers through your advocates.

We can work with you in many different ways. We are happy to write case studies, make testimonial videos right up to creating and running your whole customer advocacy programme

We believe in creating a win win situation for you and your customer advocates. The best advocacy programmes work for everyone involved.

That may be through increased exposure, early access to new products or thought leadership events. We can design your advocacy programme to encourage multiple forms of participation including direct referrals.

 If you want to discuss how a structured customer advocacy programme can add value to your business, we would love to hear from you.

Cisco has been working with Sprat for the last 2 years to pioneer our first ever European customer advocacy program. As Influitive experts, Sprat have been a strategic partner in helping us discover, nurture and mobilise Cisco customers as an extension of our brand.
Sprat has worked tirelessly with us to grow our community to over 2,300 customer advocates who now willingly act as a true voice of our brand.
As a marketer who has worked in the tech world for over 17 years, I’ve worked with many agencies and partners in my time. When you find a partner like Sprat, who are exceptionally creative, passionate and innovative - it becomes a lifelong partnership, no matter where your career takes you. I feel privileged to work with this wonderful team and look forward to many more exciting projects together!

Head of Customer Advocacy EMEAR Cisco

We work with Sprat on our advocacy hub, customer story videos and other video content.
Their creativity has been invaluable to us and they are a pleasure to work with.

Customer Marketing Executive EMEAR at Cisco

Happy customers we have worked with

Some of our testimonial videos

Cisco Telefonica 2020

24th July 2020

Avid Gorilla Customer Story

24th July 2020

Boliden/Sandvik Customer Story Video

31st December 2019

Cisco 10x Banking

10th August 2018

Cisco Newcastle Smart Street

24th May 2019

Cisco – Francis Crick Institute

14th October 2015

Case Studies

Some of our clients