Avid

Case Study

Brand overview

Avid is an international technology company specialising in video and audio tools for the professional market. Founded in 1987, the company currently has around 2,700 employees worldwide.

The brief

To create UK based customer testimonial videos from various industry sectors  including Broadcast, Post Production and music.

How we did it

We interviewed many well known musicians and filmed at many of Avid’s high profile broadcast clients including Viacom, Envy and Dock 10.

The underlined message in all the videos was that Avid’s clients are smart and do smart things and also make smart choices. One of which was choosing Avid products.

Our deep understanding of the broadcast, post production and music sectors helped us gain access to some quality interviewees and gave them the confidence that they were in safe hands. We also have a good understanding of many Avid products and solutions and were able to ensure the videos were accurate and on message.

As well as testimonial videos we have also made internal communication videos, product training videos and have covered many events for Avid.

Envy

iconmonstr-video-play-3-icon-256

Dock 10

iconmonstr-video-play-3-icon-256

Roni Size

iconmonstr-video-play-3-icon-256

M6

iconmonstr-video-play-3-icon-256

Rick Smith, Underworld

iconmonstr-video-play-3-icon-256

Viacom

iconmonstr-video-play-3-icon-256