We have experience in defining and implementing brand strategies for clients across multiple sectors.
Our first step is reviewing and understanding the current brand vision, tone of voice and strategy. Only when we clearly understand the brand do we move forward to the audit phase and conduct a thorough analysis to help your brand gain a competitive advantage and maximise its potential. Next we perform an issues & opportunities analysis to understand factors affecting brand performance.
Having identified the issues and opportunities we then define and prioritise the strategic tasks required to deliver the short, medium and long term business goals.
In a nutshell, our communication strategy is simply
What do you want to say?
Who do you want to say it to?
In what tone of voice do you want to say it?
Unravelling this deceptively simple model is at the heart of our communication strategy.
We understand the need to tailor every aspect of the communication depending on the channel being used. Our brand tone of voice strategy is always channel dependent to ensure we can maximise the quality of engagement.
We can amplify the personality of your brand planting it firmly in the hearts and minds of the audience.